Parho Barho “ (Let’s Read & Grow) – An Accelerated
Learning & Access Enhancement Campaign Officially
Launched in Multan
Chalo Parho Barho “ (Let’s Read & Grow),
a pioneering initiative to increase literacy and numeracy
rate in Pakistan. was given the official go ahead by
the DCO of Multan Mr. Zaid Akhtar Zaman. Idara-e-Taleem-o-Aagahi
(ITA) piloted this program in 2 rural localities
of South Punjab districts in Rawani village of Multan,
and Wahid Bakhsh Larh of Rahim Yar Khan for five months.
After successful piloting, which just ended in July
2011, ITA is poised to implement this program for 20-25
week duration on a large scale for wider coverage in
Pakistan. The per child cost for this 25 week program
is only Rs. 500 and anyone citizen can sponsor a child
in Pakistan. Each child will have her/his unique report
For the first scaled up program, the entire Tehsil of
District Multan, Jalalpur Pirwala has been earmarked.
Director Programs ITA Dr. Baela Raza Jamilalong
with all ITA team members provided a comprehensive briefing
to the District Coordination Officer (DCO) Multan Mr.
Zaid Akhtar Zaman, DMO Education, Mr. Hidayatullah ,
EDO Education Multan Ch. Afzal Javed & DEO (EE-W)
Mrs. Nusrat Firdaus regarding the implementation and
benefits of Challo Parho Barho in Tehsil Jalalpur Pirwala.
Mr. Sohail Raza Syed, Deputy Director PMIU was also
Ch. Afzal Javed EDO Edu. Multan also welcomed this initiative
and positively recommended ITA as an organization focused
on quality education in District Multan. He appreciated
ITA’s past programs and high quality of construction,
and mobilization by ITA in collaboration with OXFAM
and Dubai Cares.
The DEO (EE-W) Mrs. Nusrat Firdaus shared her views
about her team’s positive experience during the piloting
of Chalo Parho Barho in Rawani village. She elaborated
the Impact of the program she found in community and
specially in students & Teachers of GGES RAWANI
and GPS RAWANI in such a short duration of time. It
was the DEO EE Mrs. Firdaus who recommended that the
program be expanded to the backward Jalalpur Pirwala
tehsil, that suffers from challenges of access and quality.
The DCO Multan Mr. Zaid Akhtar Zaman assured full cooperation
of the District Government and Education/Schools Department.
As in charge of the District Government, he committed
to extending full cooperation with respect to any bottlenecks
and issues that may occur during the scaling up of the
program. The DCO promised help in mobilizing support
from local business community and the Schools’ Department.
He was most grateful to ITA for implementing this program
and announced the formal implementation of Chalo Parho
Barho campaign for accelerated learning and access in
The CPB campaign has three phases-
i) pre implementation phase comprising of fundraising
and project mobilization – August 2011 ;
ii) implementation phase from September 8, 2011 to January
31, 2012 and
iii) post implementation phase – Feb- March 2012 focusing
on dissemination of results, impact studies and advocacy.
Each phase will be transparently conducted in the public
domain with every segment boldly displayed on its public
friendly website: www.cpbPakistan.org.